Waterline publisher warns ‘defiant’ Mercurio, PTTS: Don’t ‘skirt the rules’

Josh Olive, Waterline Magazine, Southwest Florida

“That’s just not true,” Waterline Publisher Josh Olive tells PTTS host Joe Mercurio in response to Mercurio’s repeated complaints the FWC banned the jig “in spite of any scientific data.”

The publisher of an influential Southwest Florida outdoors magazine says the Professional Tarpon Tournament Series needs to do some “soul searching,” admit the now-illegal bottom weighted “jig” was, in fact, used by PTTS anglers to foul hook fish, and distance itself from what he says are efforts to “skirt the rules” designed to put an end to years of tarpon snagging in Boca Grande Pass.

Josh Olive, publisher of the Suncoast Media Group’s widely read weekly “Waterline” supplement, used his Thursday, Oct. 10 column to refute PTTS host and general manager Joe Mercurio’s repeated allegations that the Florida Fish and Wildlife Conservation Commission banned the controversial device “in spite of any scientific data … that indicates an abnormal amount of fish caught using the Boca Grande jig were being foul hooked or snagged.”

“That’s just not true,” Olive replied, noting that instead of accepting the opinions of recognized experts and the resulting 7-0 FWC vote to ban the device, Mercurio’s “tone has been rather defiant” and that the PTTS continues to base its opposition on an obsolete hook placement study that has been widely discredited by the scientific community and renounced by those it cited. (Read Joe Mercurio’s September 19th letter to the editor here.)

Joe Mercurio, PTTS Host

Read Joe Mercurio’s Sept 19 letter to the editor following the recent FWC ruling.

Olive, once a booster of both the PTTS and the jig favored by the TV tournament’s participants, used his weekly column to call for  Mercurio and his tournament to heed Save The Tarpon’s message. “Tell us you’re going into 2014’s tournament season with the right attitude: Respect the fish. Respect the Pass,” he wrote.

“Well, now we know. The Pass jig snags tarpon. The Pass jig snags tarpon! What remains to be seen is how former jig anglers cope with the loss of a very effective fish catching tool. Will they try to skirt the rules and develop new devices that adhere to the letter, but not the intent, of the law? Much of their reaction may depend on how the PTTS chooses to proceed,” Olive warned.

Olive might have reason to be concerned that a “defiant” PTTS could be attempting to “skirt the rules.”

Shortly after his pro-jig, pro-PTTS “Florida Tarpon Anglers Association” lost a pivotal procedural vote on the new regulations in June, the group’s vice-president Craig Abbott posted a photo to a PTTS-backed social media site that purported to show a jig clone Abbott claimed had caught two tarpon in 12 minutes.

Sea Hunt Boats representative and PTTS captain, Larry Jett, spoke out after the September FWC ruling.  Sea Hunts Boats is an official sponsor of the PTTS.

Sea Hunt Boats representative and PTTS captain, Larry Jett, commented on the PTTS Facebook page after the September FWC ruling. Sea Hunts Boats is an official sponsor of the PTTS.

A week later, part-time fishing guide Mike McCarty followed up with a post alleging “a start of full production is a couple of months out in order to have them for next season. There’s discussion of letting the PTTS reveal this new bait first. No worries there (sic) coming.”

Since then, the internet has been buzzing with rumors of experimental and “totally legal” lures designed to take over for the banned jig when the PTTS resumes next year.

On September 5, in the aftermath of the final FWC vote, the PTTS boasted on its Facebook page that “our world class competitors have already developed new artificial lure designs that have proven to be very productive, and we’re confident additional designs will continue to be developed.”

On the same day, Tampa fishing guide and Team Sea Hunt angler Rick Silkworth wrote “we are not going anywhere, the new jig is coming, mold is being made to poor (sic) new jig head.”

Capt. Dave Markett

Outspoken jig proponent and PTTS Team Power-Pole captain, Dave Markett, spoke out September 20 on Facebook.

More recently on September 20, high profile PTTS Team Power-Pole leader Dave Markett claimed the next generation jig was already on the market. Markett said the devices were being sold by a Tampa area tackle shop. He thanked the store “for already having a full rack of brand new and totally legal Boca Grande tarpon lures already on their shelves.”

“Welcome “Knockers” to our world,” Markett wrote. He then added “And the FOOLS thought we were whipped. Not quite, Not EVER!!”

Olive said that he had “searched his soul” as his opinion of the jig, the PTTS and Save The Tarpon evolved.

“The Professional Tarpon Tournament Series intends to go on, and I’m concerned that tournament organizers may not have done the same level of soul searching,” he wrote.

(Read Josh’s column here.)

PTTS general manager and host posted this quote to Facebook.

PTTS general manager and host posted this quote to Facebook.

Sponsors, anglers, FWC asking $15,000 question: What other ‘promises’ will PTTS break?

When a man repeats a promise again and again, he means to fail you.  ~Proverb

PTTS Host, Joe Mercurio

PTTS host Joe Mercurio performs one of his favorite Broadway show tunes for the cameras: “Promises, Promises.”

What’s a promise made by the Professional Tarpon Tournament Series worth? As the Florida Fish and Wildlife Conservation Commission and the Florida Wildlife Research Institute will tell you, not much. Actually, not anything.

But that hasn’t kept the PTTS from making lots of them as the tournament scrambles to promise everything and anything to its handful of remaining sponsors and participants. And the PTTS is good at making promises. Delivering on them is, apparently, another story. Like we said. Ask the FWC. Ask the FWRI. And if you’re a PTTS sponsor or angler, ask yourself. It’s the $15,000 question.

In September, 2012, PTTS television show host Joe Mercurio, who doubles as vice president and general manager of Silver King Entertainment LLC, the tournament’s parent company, stood before the FWC commissioners and made a lot of promises.

He promised, for instance, that the PTTS would “voluntarily” replace its sacrificial gaff, drag, hoist, weigh, drag and dump “live catch and release” format with some mystery gaff, drag, measure, drag and dump “live catch and release” sleight of hand. He then instantly rendered his promise meaningless by begging the commission to disregard everything he just promised and keep the rules that make gaff, drag, hoist, weigh, drag and dump legal. Confused? So were the commissioners. But Joe had promised. And a promise is, of course, a promise.

Mercurio was in a promising mood that day. “I ask that you accept these changes as part of all of our responsibility to ensure the conservation and preservation efforts we have made in the past continue to have a positive impact on the fish and fishery,” Mercurio said of his gaff and drag promise made to the seven FWC commissioners.

He wasn’t finished. “We will continue to promote conservation and to conduct our activities while exercising the utmost respect for the fishery.” Mercurio’s pile of promises was growing faster than his nose.

Then came the payoff. Literally.

Noting that “our organization and anglers understand that we have a duty to conserve and protect the resource we enjoy so much, and to give back to the community by supporting conservation and preservation efforts,” Mercurio promised to put his money – actually, Gary Ingman’s money and the tournament’s sponsors money – where his mouth was.

Mercurio paused. He looked each commissioner in the eye. There was one more promise to be made by the PTTS that day in Tampa. Mercurio had a big finish he was about to drop on the FWC commissioners, a honking big finish, a jaw dropping “this guy means business” honking big finish wrapped in yet one more promise that made all his other PTTS promises look puny by comparison. It was a Take It To The Bank, May God Strike Me Dead, Mother Of All Promises promise. Joe glanced to his left. Joe glanced to his right. The moment had come.

“This year,” Mercurio promised the seven FWC commissioners as the Florida Channel’s cameras beamed his words live and in color to every cable subscriber in the state, “we pledge to provide $15,000 to further support the FWRI’s Tarpon Genetic Recapture Study.”

No more gaff and drag. We promise. We will continue to promote conservation. We promise. We will conduct our activities while exercising the utmost respect for the fishery. We promise. And to back up all our other promises, we will give you $15,000. We promise. We promise. We promise. We promise.

Kathy Guindon, PhD, is the FWRI’s lead tarpon researcher. She runs the institute’s Tarpon Genetic Recapture Study. The same Tarpon Genetic Recapture Study Mercurio promised the FWC commissioners would soon be cashing a nice, fat $15,000 check courtesy of the generous folks at Ingman Marine, Miller/Coors, Yamaha Marine Group, Sea Hunt Boats, Reactor Watches, Continental Trailers, Miller’s Ale House, Johnson Outdoors, Humminbird and, or so the promise went, the PTTS. Joe promised.

So where’s Joe’s promised $15,000?

“To my knowledge, the tarpon genetic recapture study never received money from the PTTS in 2012, or prior,” says Dr. Guindon. There is, in fact, no $15,000. Just a promise. One of many promises Mercurio made that day to the FWC, its sponsors, its participants, the people of Florida and, through his own words posted on his own PTTS website, roughly three billion people worldwide.

“To my knowledge, the tarpon genetic recapture study never received money from the PTTS in 2012, or prior.”

If nothing else, at least we all know – including the FWC commissioners Joe stood before that day in Tampa – what a PTTS promise is really worth.

End catch and drag. We promise.

Promote conservation. We promise.

Utmost respect for the fishery. We promise.

Fifteen thousand dollars? The check’s in the mail. We promise.

(Want to do something that will actually help the tarpon genetic recapture study? Join us Sunday, March 3 at the Boca Grande Community Center/Community House from 2 to 6 p.m. Our captains will be on hand to explain how the program works. We promise.)

Boycott Sea Hunt Boats

Sea Hunt Boats

 Boycott The Sea Hunt Boat Company

Let them know you will not purchase a Sea Hunt Boat Company product because of their continued affiliation and sponsorship of the Professional Tarpon Tournament Series (PTTS).

Sea Hunt Boats is one of the primary sponsors of the PTTS.  Therefore, we call for an immediate boycott of all Sea Hunt Boats and products as long as Sea Hunt continues to promote, sponsor or in any way affiliate with the PTTS.  For more information on our demands, please refer to our recent post Our Letter to the PTTS and its Sponsors.

For a list of all of our boycotted brands and businesses, please see our Boycott the PTTS and its Sponsors page.