When a man repeats a promise again and again, he means to fail you. ~Proverb
What’s a promise made by the Professional Tarpon Tournament Series worth? As the Florida Fish and Wildlife Conservation Commission and the Florida Wildlife Research Institute will tell you, not much. Actually, not anything.
But that hasn’t kept the PTTS from making lots of them as the tournament scrambles to promise everything and anything to its handful of remaining sponsors and participants. And the PTTS is good at making promises. Delivering on them is, apparently, another story. Like we said. Ask the FWC. Ask the FWRI. And if you’re a PTTS sponsor or angler, ask yourself. It’s the $15,000 question.
In September, 2012, PTTS television show host Joe Mercurio, who doubles as vice president and general manager of Silver King Entertainment LLC, the tournament’s parent company, stood before the FWC commissioners and made a lot of promises.
He promised, for instance, that the PTTS would “voluntarily” replace its sacrificial gaff, drag, hoist, weigh, drag and dump “live catch and release” format with some mystery gaff, drag, measure, drag and dump “live catch and release” sleight of hand. He then instantly rendered his promise meaningless by begging the commission to disregard everything he just promised and keep the rules that make gaff, drag, hoist, weigh, drag and dump legal. Confused? So were the commissioners. But Joe had promised. And a promise is, of course, a promise.
Mercurio was in a promising mood that day. “I ask that you accept these changes as part of all of our responsibility to ensure the conservation and preservation efforts we have made in the past continue to have a positive impact on the fish and fishery,” Mercurio said of his gaff and drag promise made to the seven FWC commissioners.
He wasn’t finished. “We will continue to promote conservation and to conduct our activities while exercising the utmost respect for the fishery.” Mercurio’s pile of promises was growing faster than his nose.
Then came the payoff. Literally.
Noting that “our organization and anglers understand that we have a duty to conserve and protect the resource we enjoy so much, and to give back to the community by supporting conservation and preservation efforts,” Mercurio promised to put his money – actually, Gary Ingman’s money and the tournament’s sponsors money – where his mouth was.
Mercurio paused. He looked each commissioner in the eye. There was one more promise to be made by the PTTS that day in Tampa. Mercurio had a big finish he was about to drop on the FWC commissioners, a honking big finish, a jaw dropping “this guy means business” honking big finish wrapped in yet one more promise that made all his other PTTS promises look puny by comparison. It was a Take It To The Bank, May God Strike Me Dead, Mother Of All Promises promise. Joe glanced to his left. Joe glanced to his right. The moment had come.
“This year,” Mercurio promised the seven FWC commissioners as the Florida Channel’s cameras beamed his words live and in color to every cable subscriber in the state, “we pledge to provide $15,000 to further support the FWRI’s Tarpon Genetic Recapture Study.”
No more gaff and drag. We promise. We will continue to promote conservation. We promise. We will conduct our activities while exercising the utmost respect for the fishery. We promise. And to back up all our other promises, we will give you $15,000. We promise. We promise. We promise. We promise.
Kathy Guindon, PhD, is the FWRI’s lead tarpon researcher. She runs the institute’s Tarpon Genetic Recapture Study. The same Tarpon Genetic Recapture Study Mercurio promised the FWC commissioners would soon be cashing a nice, fat $15,000 check courtesy of the generous folks at Ingman Marine, Miller/Coors, Yamaha Marine Group, Sea Hunt Boats, Reactor Watches, Continental Trailers, Miller’s Ale House, Johnson Outdoors, Humminbird and, or so the promise went, the PTTS. Joe promised.
So where’s Joe’s promised $15,000?
“To my knowledge, the tarpon genetic recapture study never received money from the PTTS in 2012, or prior,” says Dr. Guindon. There is, in fact, no $15,000. Just a promise. One of many promises Mercurio made that day to the FWC, its sponsors, its participants, the people of Florida and, through his own words posted on his own PTTS website, roughly three billion people worldwide.
“To my knowledge, the tarpon genetic recapture study never received money from the PTTS in 2012, or prior.”
If nothing else, at least we all know – including the FWC commissioners Joe stood before that day in Tampa – what a PTTS promise is really worth.
End catch and drag. We promise.
Promote conservation. We promise.
Utmost respect for the fishery. We promise.
Fifteen thousand dollars? The check’s in the mail. We promise.
(Want to do something that will actually help the tarpon genetic recapture study? Join us Sunday, March 3 at the Boca Grande Community Center/Community House from 2 to 6 p.m. Our captains will be on hand to explain how the program works. We promise.)