(UPDATE: You did it! Tires Plus Total Car Care has announced it is ending its sponsorship of the PTTS. See related story.)
Tires Plus Total Car Care is a high-profile Professional Tarpon Tournament Series sponsor. Its brand is associated with the tournament’s so-called “Tires Plus Release Team,” also known as the “Tires Plus Drag and Dump Crew” for its documented practice of dragging near-dead tarpon into the deepest part of the Pass and dumping them. In PTTS-speak, this is known as “reviving.” We tend to call it something else: Surgery.
Tires Plus Total Car Care, according to its website, was founded in 1972. Other sources put the date at 1976. In 2000, Tires Plus was sold to Bridgestone/Firestone by founder Tom Gegax. According to the company’s website, Tires Plus is based in Clearwater. Gegax serves as chairman emeritus.
Under Gegax, the Tires Plus motto was “Changing the World One Tire at a Time.” This has, apparently, now been updated to “Wiping Out a Species One Tarpon at a Time.” Sponsorship of the PTTS isn’t entirely consistent with Gegax’s most recent interests, however. The former self-described Tires Plus “head coach” is actively involved through his family foundation in a number of conservation causes. Most notably, the Waterkeeper Alliance, a significant player in the aftermath of the April 2010 BP oil disaster in the Gulf of Mexico.
He is also closely associated with John Robbins, founder of EarthSave, an international non-profit organization. Its stated mission is to raise awareness of “ecological destruction and cruelty.” The PTTS doesn’t quite fit the profile on this one. Mr. Gegax is no longer involved in the day-to-day operation of the company he founded. But his voice still carries substantial influence. He is likely unaware of Tires Plus Total Car Care’s association with the PTTS, and that this association clearly contradicts his otherwise pro-conservation efforts.
This is where your role as educator comes into play. We have every reason to believe Mr. Gegax would be more than a bit distressed to learn of his company’s substantial involvement with an operation like the PTTS. Once he is alerted to the tournament’s history and what the PTTS is doing in his company’s name, it’s a pretty good bet somebody’s phone is going to ring.
Keep this in mind should you choose to reach out to Mr. Gegax. Contacting him, however, could be problematic. His Detroit-based Gegax Family Foundation is operated through U.S. Trust. There is no way to directly contact him through his foundation.
Mr. Gegax does, however, apparently have an email address through Tires Plus. It is firstname.lastname@example.org. No guarantees, but it’s certainly worth trying. If you do reach out to him by email, it’s important to remember he is most likely unaware of the PTTS and his company’s involvement. Accordingly, you may wish to provide a link to SaveTheTarpon.com in your correspondence after briefly stating your reason for writing.
Tires Plus Total Car Care can and should be contacted through its website or, if you wish, by phone. Tires Plus Total Car Care Consumer Affairs can be reached at (800) 440-4167. The company can be contacted online (check the box marked “General Comments and Questions) here: http://www.tiresplus.com/contact/. Another option would be to leave a message on the Tires Plus Facebook Page.